Episode 2: Company Brand
In our second episode in this series, we continue laying a foundation around “Advising in the New Economy,” by drilling down into the value for a consultant of having a company brand and community. Listen as Peter shares from years of experience and networking on such topics as:
- Lone wolf is seen as high risk
- Company is automatically perceived as having a wider skill set
- Company is in a better position to differentiate
- Company obviously has more resources