Episode 4: Personal Brand and Growth Operating Systems
In our 4th episode in this series, we the final pillar to the pillar to “Sales Conversion Drivers,” by focusing on the “Personal Brand and Growth Operating Systems.” Listen in as Peter shares from years of experience and networking on such topics as:
- Your brand needs to be clear within the right network
- Grow your “warm” network, not a “cold” one
- Pareto Principle – only 20% of your network will do business with you
- You must grow your reach
- Reach is no use without presence
- Growth activities must be systematised