Episode 6: Value Positioning
In our 6th episode in this series, we transition to the second phase of the Business Drivers Process, The “Client Drivers.” Listen to our own Peter Selby as we chat about “Value Positioning, covering such topics as:
- Overcoming a lack of trust
- Clearly defining not only the solution but the journey… and each step in the process
- Reducing risk through clarity
- Clarifying not only the problems to be solved but the solutions to be initiated
- Clarifying the benefits of each stage of the journey