Peter Selby, Australasia’s #1 Executive Advisor on Business Optimisation and Strategic Growth is interviewed by television news presenter and reporter Amber Sherlock of TV’s Nine News. They discuss some of the biggest challenges facing his industry now and in the future.


Amber Sherlock: What are some of the biggest challenges you think facing the industry now or in the future?

Peter Selby: Well, certainly in the industrial space where we do a lot of work, but you could probably argue it across a lot of industries. There’s a lot more disruption in competition than it ever was. So starting a business up is a lot getting into market, the barriers are coming down. There’s a lot more disruptive play. So there’s a lot more general competition if you couple that then with the fact that generally in markets margining are tightening as competition increases executives or last covering more, there’s less of them because of the cost and then they’re having to do more with less and that makes business improvement all the harder. So I think most two challenges sort of right off the back of each other, but really make it difficult for executives today to get the business momentum they need in the markets they need to do it.