Peter Selby, Australasia’s #1 Executive Advisor on Business Optimisation and Strategic Growth is interviewed by television news presenter and reporter Amber Sherlock of TV’s Nine News.

How does a renowned growth expert choose his clients? This was the question posed to Peter by Ms. Sherlock.


Amber Sherlock: Yeah. Amazing. When you select the clients you want to work with, what are you looking for?

Peter Selby: We’re really looking for customers that understand that to get to where they want to go they really need to get an outside perspective on that. Just trying to keep doing what they’ve always done isn’t getting you get the momentum they want. Secondly, we were kind of look for the clients that are really motivated to get it done sooner rather than later. Because the problem with thinking about improvement, the longer you leave it, the harder it is to actually do because the further off track you are. So we’re kind of looking for those two areas really to have clients that need but also are motivated to solve the problem.