Peter Selby, Australasia’s #1 Executive Advisor on Business Optimisation and Strategic Growth is interviewed by television news presenter and reporter Amber Sherlock of TV’s Nine News. They discuss who, specifically, his book is for.


Amber Sherlock: All right, so who specifically is this book for?

Peter Selby: Really any senior executive or business owner that is the point of a business where they’re responsible for the growth on the profit. So where sales and operations come together, if you like. Today, the executive having to do more and more margins are tighter, that doing more with less. So being able to find the underlying patterns and businesses more and more important, you know, so really in that space, that book is for anyone that has that responsibility in any business to be fair.