Peter Selby, Australasia’s #1 Executive Advisor on Business Optimisation and Strategic Growth is interviewed by television news presenter and reporter Amber Sherlock of TV’s Nine News. They discuss why he decided to write his book.


Amber Sherlock: Why did you decide to write this book?

Peter Selby: Well, I spent a lot of my time advising senior executives and the book’s really an extension of that process. So, not only does it get to a wider audience, but it also gives them reference material. I can go and have quite deep conversations about things. With a book as well, they’ve got something to refer back to afterwards and some of the tips and opinions. The formula in a conversation can be referred back to the book.